Website Promotion Using Search Engines and Email Marketing

Website Promotion is all about telling people about your website.

The most common way that visitors will find your website is through the search engines.

Search Engines can provide your site with two forms of traffic-Paid and free:

Here is the search results page resulting from a search for seo consultant.

The arrows point to the paid listings (top and right), and the middle of the page is the so called organic results.

The most common types of website promotion for small businesses are SEO,PPC and email marketing. So what are they and how and when are they used?

You can see from the listing, that in order to appear in the organic listings you have to compete against over 2 million other websites. To rank sufficiently well in the organic listing requires a correctly optimised web page/site and time.

However you can appear in the paid listing in as little as 15 minutes providing you are willing to pay.

Free Website Traffic

At first glance free traffic is the what you want! But the reality is that it isn't really free! Getting it requires getting your site optimized and that can be expensive.

The good news however is that basic optimization is usually all that is required by most small business websites and this is well within the capability of most small business website owners.

The first step involves getting your site indexed by the search engines (submit your website to the search engine) and then you need to get the site ranking for the desired search terms by optimizing the web site/pages.

PPC (pay per click) Traffic

Although it may sound simple it does require some though and study to make the best use of it. There are some very elementary mistakes that almost everyone makes that can cost you lots of money.

You can find more about PPC here

So which method should your choose?

It is not really a question of one method or the other. Most business sites will use both.

PPC traffic can be very important in the early part of your online presence, as the traffic from the natural listings/organic builds you can consider reducing your PPC efforts.

However if the traffic is profitable then there really is no point stopping it. So the important thing is to monitor the traffic and its profitability.

Staying in Touch

What happens to the majority of the visitors that visit your site? Well all of them will eventually leave.

 How many will purchase your products/services? Statistically around 1-5% depending on the offer and quality of traffic.

How many will return? Probably not many. So how do you get them to return?

You capture their email address and stay in touch via email. Now email marketing isn't for everyone but it might just be what your business needs.

It's certainly worthwhile getting acquainted with the basics so that you can decide.

Web www.build-your-website.co.uk

Related Articles and resources:

• Search Engines and SEO