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How to Collect/Capture Email AddressesAny business can collect/capture email addresses to stay in touch, and because email is less intrusive than a phone call more people will willingly give their email address than their telephone number. When people think of collecting email addresses they often think of websites and website forms. However to capture an email address you don't need a website, and you certainly shouldn't be limiting your email collection to just your website form. When collecting addresses always make it clear to them why you want it, and what you will do with it. This is especially true for email addresses that are captured offline as the subscribers may not be so internet savvy Online Email Capture MethodsVisitors to your website require a reason to part with their email address so you need to offer something in exchange like:
Address capture is usually accomplished using an
online form into which the visitor enters his email
address and name.
There are also two subscription methods used they are:
each having it’s own advantages/disadvantages and discussed in permission based email opt-in methods.
Offline Email Address Capture Methods
The method(s) you choose depends on your business. For example a computer consultant can offer a free report/white paper, a restaurant owner a discount coupon, a shop a special promotions newsletter. Using Email EffectivelyWhen you send out an email to your list the recipient is always given an option to unsubscribe. You need therefore need to give them a good reason not to. It is therefore important that you only send an email that contains genuinely useful information. It is also a good idea to offer your email subscribers ethical bribes to stay subscribed by including them in a special/inner circle. This could mean that they receive special discounts, advance notifications etc. Related Articles and Resources:
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Collecting Email Addresses |
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