Permission is obtained by having the customer agree to receive email, usually by using an opt-in email list, and usually from a website, but they could be obtained manually (at a trade fair for example) see collecting email addresses.
There are many reasons for sending customers email but the main reasons are :
- Increasing customer loyalty
- Promoting products
- Promoting events
- Promoting the business
Email Marketing has many attractions for businesses, especially small businesses they are:
- Cost- Much less expensive that printed media
- Can be automated .
- Can lead to direct sales
- Easy Tracked - No other form of promotion can be so easily tracked
- Can be used to open two way dialogue
- Instantaneous
- No geographic constraints/costs- i.e. It doesn't matter if the recipient is in China or England or America.
Related Articles and Resources:
- Collecting Email Addresses
- Autoresponder Guide
- Autoresponder Review
- Why Use An Autoresponder
- Permission Based Email Opt-in Methods
- Autoresponder Quick Price Compare
- Manual Email Mailing List Management
