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Buy yourself a web editing tool like Dreamweaver,
Frontpage -cost >$150
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Get a web hosting provider that supports 100G storage,
SQL database, PHP, and anything else you can think of.-- cost >$100
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Find out that Dreamweaver isn't so easy after all so
you buy a book. cost >$30.
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Still can't get the hang of it so you go on a course --cost
>$300.
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Decide you need to learn HTML so you buy another book --cost
>$10.
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Now your really getting going and you start making the website.
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After a few weeks you have written a few pages but you're having
a few doubts as it really isn't as easy as you though it would be at the start.
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You manage to get the pages on the web- You're really proud!
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You've submitted the site to the 2,500 search engines- it
only cost $30 but the nice ad said that's all you need to do!
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A few weeks go past and no one visits you're site. You try
to find yourself in the search engines but no luck. You're upset!
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You see an ad promising to get you on the top page in Google and
Yahoo only $200. That's just what you need- You're happy again!
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The nice man at the SEO company starts talking to you about
"keywords" and "optimization" and "SERPs" and you get a nice warm glow. But you're
not really sure what it's all about and it's starting to give you a headache
anyway. Not to worry - he knows what he's doing!
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He tells you it's no problem he'll get you on the first page in
Google, Yahoo and MSN for the following searches.
"belly button jewellery", "Gold platted belly button jewellery" etc.
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But you want to be found for --jewellery. Because that's
what you sell.
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He says that's not possible and you become angry!
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You've had enough of this website nonsense- It doesn't work
anyway!
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But then you get a nice email from someone- don't know him
though- he can get you 1000s of visitors. Now you're in business! It's a bit
expensive but not to worry you've come this far!
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Just as the ad said, the visitors start coming- This web stuff
is easy! Now you're smiling.
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Oh! you think- no one is buying- Now you're upset again.
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But wait- You remember that other email that came the
other day about emailing you're ad to millions of people.........................
