For most small to medium size websites it is possible with a little training and help to achieve a good search engine rank by applying some basic optimisation practices.

In this mini-course we are going to go through the optimization process for a typical small business website.

Take for example a fictitious company called "Jones the Plumber". Here is the home page.

Now imaging someone sitting at Google/Yahoo/MSN searching for a local plumber. Do you think they will type:

I think the answer is pretty obvious, and yet when you look at the starting text of the main page the emphasis is on the non important words and not the important ones.

This is simple to cure but you will be amazed at how many small business website owners make this very elementary mistake.

So lets take a look at how to create an optimized website in just four steps.

• Keywords research and Selection
• How to Optimize Web Pages
• How to Optimize Web Page Meta Tags
• How to Optimize Site Links